Distinguish yourself and your listings with PowerSitesTM
Be Remarkable: PowerSitesTM were created for agents who understand that they must offer something truly unique and valuable to their sellers. With increased competition, market fluctuations and tech-savvy clients, PowerSitesTM are an easy and affordable way to market yourself and your listings on-line and off-line.
Our system is risk-free and allows you to create and build PowerSitesTM free of charge so that you can use them to win more listings!
Here’s a step-by-step guide to winning more listings
|Build a PowerSiteTM free of charge: Before you meet with any prospective seller, take a moment to create a PowerSiteTM for the seller's house. Take a photograph of the outside of the property (or more if you have access) to upload onto the PowerSiteTM, write some descriptive text, choose a design and you’ve instantly created a Website that is 100% dedicated to selling the seller's property.|
Email a Link: Use our PowerView link to send a fully branded and customized email to your clients so they can login and view the Website of their house at their convenience (remember, you still haven’t purchased anything yet.)
Receive Notification: Our PowerView system will instantly notify you via email each and every time your prospective sellers log in to view their PowerSitesTM. You can now gauge and monitor their interest level so that you can better respond to them.
Make your Presentation: Present yourself as a tech-savvy agent who understands the importance of solid Internet marketing. Demonstrate how PowerSitesTM are the richest source of information about a single property and show your prospective sellers that you will market their house on Trulia, Oodle, PropSmart, Homescape, Google Base, MLS and Realtor.com. Explain that you will market their property Website by showcasing the Web address on their for sale sign to capture drive-by interest, in all print advertisements as well as all emails and Internet marketing.
Use our Free Marketing Flyer: Click HERE to see a sample of a customizable flyer template to easily add showcase property Websites to your marketing portfolio.
Win the listing and purchase your PowerSiteTM: After you have won the listing, purchase the PowerSiteTM for $49 (or less if you purchase a package) and publish it to the Web with its own unique street address. You can now add more photographs, more descriptive text, videos or virtual tours and any custom links that you would like.
Finding a Buyer
Attract Buyers: The NAR Profile of Home Buyers and Sellers indicates that the top two things that buyers are looking for while searching for a home are photographs and property descriptions. Make the best use of your PowerSiteTM by giving buyers what they’re after. With our advanced photo upload, you can quickly and easily upload 100 photographs, add captions and even add the photo slideshow to the home page of your PowerSiteTM. Write as much descriptive text and feature highlights as you like to give potential buyers a complete representation of your listing.
|Market your listing using the PowerSiteTM|
- Purchase a sign-rider with the PowerSiteTM Web address to place on your lawn sign to attract the attention of drive-by buyers
- Take advantage of our free syndication and submit your PowerSiteTM to real estate search portals and search engines such as Trulia, Oodle, PropSmart, Google Base, Homescape, Yahoo! and Google
- Add the PowerSiteTM to your MLS and Realtor.com
- Use the PowerSiteTM in all of your Internet marketing including your blog
- You can also create a pay-per-click campaign for your PowerSiteTM
- Add your PowerSitesTM to your agent Website - See our Lighthouse Marketing system for more SEO, RSS and Website integration tools
Save precious advertising dollars: Use the PowerSiteTM address in all print advertising in place of expensive, descriptive text and you will save more money than the original cost of the PowerSiteTM ! This is also a great technique for driving more traffic to your PowerSiteTM and bridging the gap between online and print advertising to please your sellers who want it all.
Make instant and unlimited updates to the PowerSiteTM : The PowerSiteTM will be live on the Internet for 12 full months. Add or change photos to be seasonally current, add or delete text, add inspection reports, property upgrades or open house information at any time. You can also change the price and the status of the PowerSiteTM from "For Sale" to "Sale Pending" or "Sold."
Sell the property: Now that the property has sold (congratulations!) you can change the status of the PowerSiteTM to “Sold” and it will remain on-line for the remainder of the 12 month period. Our most successful clients have found that keeping sold PowerSitesTM live or even extending the life of a PowerSiteTM helps their placement in search engines, drives more traffic to their Website and allows them to build an impressive portfolio of their marketing and sold properties.
Move on to the next listing: As you continue to build and use PowerSitesTM, you will be able to position yourself as an Internet marketing expert who understands the value of creating Websites that are 100% dedicated to your clients’ listings. This is a unique and remarkable offering that will make it easy for your clients to recommend your services to their families, coworkers and friends.